/* =====================================================================
   Pawsitive Care: Afternoon Edition base (css/case-study.css), one spot color
   (violet from her branding: outlines, chart fills, filter chips, small details)
   and the blue duotone print from her posters. Teal stays inside images.
   ===================================================================== */
.pc{--violet:#4F3FD9;--violet-soft:rgba(79,63,217,.14)}

/* ---------- header ---------- */
.pc-head{display:grid;grid-template-columns:minmax(0,1.2fr) minmax(0,.8fr);column-gap:36px;align-items:end;padding-top:34px}
.pc-head-text{padding-bottom:30px}
.pc-logo{display:block;width:170px;height:auto;margin-top:12px}
.pc-head h1{font-size:clamp(38px,5.3vw,70px);line-height:1.03;margin-top:18px;max-width:15ch}
.pc-head .cs-facts{grid-column:1 / -1;margin-top:0}
.pc-hero{position:relative;margin:0;justify-self:center;width:100%;max-width:400px;aspect-ratio:920/1411}
.pc-hero img{position:absolute;inset:0;display:block;width:100%;height:100%}
/* halftone print-in: wide dots wipe down, denser dots fill in, then the finished image */
.p-dots{display:none!important}
.anim .p-dots{display:block!important}
.anim .p-1{-webkit-mask:radial-gradient(circle,#000 1.6px,transparent 2.2px) 0 0/7px 7px;mask:radial-gradient(circle,#000 1.6px,transparent 2.2px) 0 0/7px 7px;clip-path:inset(0 0 100% 0);animation:pc-wipe 1.1s var(--ease) .1s forwards}
.anim .p-2{-webkit-mask:radial-gradient(circle,#000 2.3px,transparent 2.9px) 0 0/5px 5px;mask:radial-gradient(circle,#000 2.3px,transparent 2.9px) 0 0/5px 5px;opacity:0;animation:pc-fade .7s ease 1s forwards}
.anim .p-full{opacity:0;animation:pc-fade .9s ease 1.55s forwards}
@keyframes pc-wipe{to{clip-path:inset(0 0 0 0)}}
@keyframes pc-fade{to{opacity:1}}

/* small headings */
.pc-h3{font-family:var(--serif);font-weight:400;font-size:30px;line-height:1.15;margin:0 0 14px}

/* ---------- market ---------- */
.mk{display:grid;grid-template-columns:minmax(0,1.3fr) minmax(0,1fr);gap:40px;align-items:start}
.mk-chart{margin:0}
.mk-chart figcaption{font-family:var(--type);font-size:12px;letter-spacing:.08em;margin-bottom:14px}
.mk-bars{display:flex;align-items:flex-end;gap:5%;height:200px;padding-top:22px;border-bottom:1px solid var(--ink)}
.mk-bars i{position:relative;flex:1 1 0;min-width:0;height:var(--h);background:var(--violet);box-shadow:inset 0 0 0 1px var(--ink);transform-origin:bottom}
.mk-bars b{font-style:normal;position:absolute;left:0;bottom:calc(100% + 3px);font-family:var(--sans);font-weight:600;font-size:12.5px;line-height:1;white-space:nowrap}
.anim .mk-bars:not(.in) i{transform:scaleY(0)}
.anim .mk-bars.in i{transition:transform .7s var(--ease);transition-delay:calc(var(--i) * 70ms)}
.anim .mk-bars:not(.in) b{opacity:0}
.anim .mk-bars.in b{transition:opacity .4s ease 1s}
.mk-axis{display:flex;align-items:center;gap:8px;font-family:var(--type);font-size:12px;margin-top:8px}
.mk-axis i{flex:1;height:1px;background:var(--ink)}
.mk-src{font-family:var(--type);font-size:11.5px;letter-spacing:.03em;color:var(--ink-soft);margin-top:10px}
.mk-bigs{display:grid;gap:0;border-top:3px double var(--ink)}
.mk-bigs > div{padding:16px 0 18px}
.mk-bigs > div + div{border-top:1px solid var(--rule)}
.mk-bigs b{display:block;font-family:var(--serif);font-weight:400;font-size:clamp(38px,4.4vw,54px);line-height:1;font-variant-numeric:lining-nums tabular-nums;white-space:nowrap}
.mk-bigs span{display:block;font-size:15px;line-height:1.45;margin-top:8px}

/* ---------- competitor reviews ---------- */
.pc .by-label{margin-bottom:14px}
.revs{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px}
.rev{display:grid;grid-template-columns:104px minmax(0,1fr);gap:16px;align-items:start;background:var(--paper-card);border:1px solid rgba(62,39,35,.28);padding:18px 20px 20px}
.rev img{display:block;width:100%;height:auto}
.rev h4{font-family:var(--serif);font-weight:400;font-size:22px;line-height:1.15;margin:0 0 6px}
.rev p{font-size:14.5px;line-height:1.45}
.rev .gap{margin-top:10px;font-weight:500}
.rev .gap span{position:relative;display:inline-block;padding-bottom:7px}
.rev .gap svg{position:absolute;left:0;bottom:0;width:100%;height:7px;overflow:visible}
.rev .gap path{fill:none;stroke:var(--raspberry);stroke-width:2;stroke-linecap:round;vector-effect:non-scaling-stroke}
.anim .rev:not(.in) .gap svg{clip-path:inset(-4px 100% -4px 0)}
.anim .rev.in .gap svg{clip-path:inset(-4px 0 -4px 0);transition:clip-path .8s var(--ease) .25s}

/* ---------- classifieds ---------- */
.chips{display:flex;flex-wrap:wrap;gap:8px}
.chip{min-height:36px;padding:6px 12px 5px;background:var(--paper-card);border:1px solid var(--violet);color:var(--ink);font:inherit;font-size:14px;cursor:pointer}
.chip[aria-pressed="true"]{background:var(--violet);color:#fff;box-shadow:0 0 0 1px var(--ink)}
.chip:focus-visible,.ad:focus-visible,.ad-h:focus-visible{outline:2px solid var(--raspberry);outline-offset:2px}
.count{font-family:var(--type);font-size:13px;letter-spacing:.04em;margin:14px 0 12px}
.ads{columns:3;column-gap:28px;column-rule:1px solid var(--rule);border-top:3px double var(--ink);border-bottom:1px solid var(--ink);padding-top:6px}
.ad{break-inside:avoid;padding:10px 0 12px;border-bottom:1px solid var(--hair);transition:opacity .25s ease;outline-offset:2px}
.ad.off{opacity:.16}
.ad h4{margin:0}
.ad-h{display:block;width:100%;padding:0;background:none;border:0;color:inherit;font-family:var(--serif);font-weight:400;font-size:20px;line-height:1.15;text-align:left;pointer-events:none}
.ad-line{font-family:var(--type);font-size:11px;letter-spacing:.03em;line-height:1.4;color:var(--ink-soft);margin-top:4px}
.ad-body{margin-top:7px;font-size:14px;line-height:1.42}
.ad-body::after{content:"";display:block;clear:both}
.ad-pic{position:relative;float:right;width:88px;height:88px;margin:0 0 4px 10px}
.ad-pic img{position:absolute;inset:0;width:100%;height:100%;object-fit:contain;display:block;transition:opacity .4s ease}
@media (hover:hover) and (pointer:fine){.ad:hover .ad-pic .d{opacity:0}}
.ad:focus-visible .ad-pic .d,.ad.open .ad-pic .d{opacity:0}
/* phones: headline and condition; a tap opens the rest */
.ads.fold .ad-h{pointer-events:auto;cursor:pointer;display:flex;justify-content:space-between;align-items:baseline;gap:10px}
.ads.fold .ad-h::after{content:"+";font-family:var(--sans);font-size:18px;line-height:1;color:var(--violet)}
.ads.fold .ad.open .ad-h::after{content:"–"}
.ads.fold .ad:not(.open) .ad-body{display:none}

/* ---------- synthesis ---------- */
.sk{position:relative;display:grid;grid-template-columns:1.2fr 1fr 1.2fr 1fr;column-gap:clamp(30px,6vw,64px)}
.sk-links{position:absolute;inset:0;width:100%;height:100%;overflow:visible;pointer-events:none}
.sk-links path{fill:none;stroke:var(--violet);stroke-width:4;stroke-opacity:.42;transition:stroke-opacity .25s ease}
.sk.sel .sk-links path{stroke-opacity:.07}
.sk.sel .sk-links path.on{stroke-opacity:.9}
.sk-col{position:relative;display:flex;flex-direction:column;justify-content:space-around;gap:8px}
.sk-col{padding-top:32px}
.sk-h{position:absolute;left:0;top:0;font-family:var(--type);font-size:11px;letter-spacing:.08em;color:var(--ink-soft);line-height:1.3;margin:0;white-space:nowrap}
.sk-node{position:relative;display:block;width:100%;padding:8px 9px 7px;background:var(--paper-card);border:1px solid var(--ink);color:var(--ink);font:inherit;font-size:13.5px;line-height:1.25;text-align:left;transition:opacity .25s ease}
.sk-case{cursor:pointer}
.sk-c4 .sk-node{background:var(--violet);color:#fff}
.sk-case:focus-visible{outline:2px solid var(--raspberry);outline-offset:2px}
.sk-case[aria-pressed="true"]{background:var(--violet);color:#fff}
.sk.sel .sk-node:not(.on){opacity:.28}
@media (hover:hover) and (pointer:fine){.sk-case:hover{box-shadow:0 0 0 1px var(--violet)}}
.sk-read{min-height:3em;font-size:15px;line-height:1.5;margin-top:14px}
.sk-read b{font-family:var(--serif);font-weight:400;font-size:19px;margin-right:6px}

/* ---------- motivation: text 7 of 12, image 5 of 12 beside the friend's story ---------- */
.mot{display:grid;grid-template-columns:7fr 5fr;column-gap:34px;row-gap:1em;font-size:17px;line-height:1.7;align-items:start}
.mot > p{grid-column:1}
.mot strong{font-weight:600}
.mot-fig{grid-column:2;grid-row:2 / span 2;margin:0}
.mot-pic{position:relative;display:block}
.mot-pic::after{content:"";position:absolute;left:4%;right:6%;bottom:-5px;height:24px;z-index:0;background:radial-gradient(closest-side,rgba(62,39,35,.3),rgba(62,39,35,0))}
.mot-pic img{position:relative;z-index:1;display:block;width:100%;height:auto}
.mot-pic .d{display:none}
.anim .mot-pic .d{display:block;position:absolute;inset:0;z-index:2;height:100%}
.anim .mot-fig.in .mot-pic .d{opacity:0;transition:opacity 4s ease .5s}
.mot-fig figcaption{font-family:var(--type);font-size:12px;letter-spacing:.04em;line-height:1.45;color:var(--ink-soft);margin-top:14px}

/* ---------- opportunities: two clip-out coupons ---------- */
.coupons{display:grid;grid-template-columns:minmax(0,1fr) 82px minmax(0,1fr);column-gap:12px;align-items:center;margin-top:24px}
.coupon{position:relative;display:block;padding:24px 20px 20px;background:var(--paper-card);color:var(--ink);text-decoration:none;transition:transform .35s var(--ease)}
.cp-a{transform:rotate(-1deg)}
.cp-b{transform:rotate(1deg)}
.coupon::before{content:"";position:absolute;top:0;left:50%;width:84px;height:auto;aspect-ratio:var(--kt-ar);margin-left:-42px;background:var(--kt) center/100% 100% no-repeat;opacity:var(--kt-o);transform:translateY(-50%) rotate(var(--tape-r,var(--kt-r)))}
.cp-b::before{transform:rotate(3deg)}
@media (hover:hover) and (pointer:fine){.coupon:hover{transform:translateY(-4px) rotate(0)}}
.coupon:focus-visible{transform:translateY(-4px) rotate(0);outline:2px solid var(--raspberry);outline-offset:4px}
/* dashed border: four strips drawn one after another */
.coupon .d{position:absolute;display:block}
.d-t{left:0;right:0;top:0;border-top:1.5px dashed var(--ink)}
.d-r{top:0;bottom:0;right:0;border-right:1.5px dashed var(--ink)}
.d-b{left:0;right:0;bottom:0;border-bottom:1.5px dashed var(--ink)}
.d-l{top:0;bottom:0;left:0;border-left:1.5px dashed var(--ink)}
.anim .coupons:not(.in) .d-t{clip-path:inset(-2px 100% -2px 0)}
.anim .coupons:not(.in) .d-r{clip-path:inset(0 -2px 100% -2px)}
.anim .coupons:not(.in) .d-b{clip-path:inset(-2px 0 -2px 100%)}
.anim .coupons:not(.in) .d-l{clip-path:inset(100% -2px 0 -2px)}
.anim .coupons.in .d{clip-path:inset(-2px -2px -2px -2px);transition:clip-path .38s linear}
.anim .coupons.in .d-r{transition-delay:.38s}
.anim .coupons.in .d-b{transition-delay:.76s}
.anim .coupons.in .d-l{transition-delay:1.14s}
/* scissors sit on the top-left corner; they snip their way there along the edge */
.cp-sc{position:absolute;left:-13px;top:-15px;width:30px;height:30px;background:radial-gradient(closest-side,var(--paper) 60%,transparent);transform:rotate(0)}
.cp-sc svg{display:block}
.b1,.b2{transform-box:view-box;transform-origin:14px 15px}
.anim .coupons:not(.in) .cp-sc{opacity:0}
.anim .coupons.in .cp-sc{animation:cp-along 1s ease-out 1.5s backwards}
.anim .coupons.in .b1{animation:cp-snip1 .25s ease-in-out 1.5s 4 alternate}
.anim .coupons.in .b2{animation:cp-snip2 .25s ease-in-out 1.5s 4 alternate}
@keyframes cp-along{from{opacity:0;transform:translateX(72px)}15%{opacity:1}}
@keyframes cp-snip1{to{transform:rotate(14deg)}}
@keyframes cp-snip2{to{transform:rotate(-14deg)}}
.cp-head{display:grid;grid-template-columns:110px minmax(0,1fr);gap:14px;align-items:center;border-bottom:1px solid var(--rule);padding-bottom:14px;margin-bottom:6px}
.cp-head img{display:block;width:100%;height:auto}
.cp-k{display:block;font-family:var(--type);font-size:12px;letter-spacing:.06em;color:var(--ink-soft);margin-bottom:5px}
.cp-title{display:block;font-family:var(--serif);font-size:26px;line-height:1.1}
.coupon ul{list-style:none;padding:0}
.coupon li{display:grid;grid-template-columns:40px minmax(0,1fr);column-gap:12px;padding:10px 0 2px}
.cp-ic{grid-row:1 / span 2;display:grid;place-items:center;width:40px;height:40px;border-radius:50%;background:rgba(79,63,217,.12);box-shadow:inset 0 0 0 1.5px var(--violet)}
.cp-ic svg{filter:url(#ink-rough)}
.cp-t{font-family:var(--serif);font-size:18px;line-height:1.2}
.cp-d{font-size:14.5px;line-height:1.42;margin-top:2px}
.cp-note{display:flex;flex-direction:column;align-items:center;gap:2px;font-family:var(--hand);font-size:21px;line-height:1.02;text-align:center;color:var(--ink);text-decoration:none}
.cp-note:hover{color:var(--raspberry)}
.cp-note:focus-visible{outline:2px solid var(--raspberry);outline-offset:4px}

@media (max-width:900px){
  .pc-head{grid-template-columns:minmax(0,1fr)}
  .pc-head-text{padding-bottom:18px}
  .pc-hero{max-width:330px}
  .ads{columns:2}
}
@media (max-width:700px){
  .mk{grid-template-columns:minmax(0,1fr);gap:26px}
  .revs{grid-template-columns:minmax(0,1fr)}
  .mot{grid-template-columns:minmax(0,1fr)}
  .mot > p,.mot-fig{grid-column:1;grid-row:auto}
  .mot-fig{margin:6px 0 10px}
  .coupons{grid-template-columns:minmax(0,1fr);row-gap:18px}
  .cp-note{flex-direction:row;justify-content:center;gap:8px}
  .cp-note svg{height:40px;width:auto}
  .ads{columns:1}
  /* synthesis runs top to bottom */
  .sk{display:flex;flex-direction:column;gap:46px}
  .sk-col{display:grid;gap:8px}
  .sk-c1{grid-template-columns:repeat(2,minmax(0,1fr))}
  .sk-c2{grid-template-columns:repeat(3,minmax(0,1fr))}
  .sk-c3{grid-template-columns:repeat(3,minmax(0,1fr))}
  .sk-c4{grid-template-columns:repeat(2,minmax(0,1fr))}
  .sk-col{padding-top:0}
  .sk.sel .sk-node:not(.on){opacity:1;color:rgba(62,39,35,.45);border-color:rgba(62,39,35,.25)}
  .sk-h{position:relative;grid-column:1 / -1;justify-self:start;background:var(--paper);padding:1px 4px 1px 0}
  /* phones: only the chosen case's flows are drawn, so the lines stay readable */
  .sk-links path,.sk.sel .sk-links path{stroke-opacity:0}
  .sk.sel .sk-links path.on{stroke-opacity:.9}
  .mk-bars{padding-left:14px}
  .mk-bars b{left:auto;right:0;font-size:11.5px}
  .sk-node{font-size:13px;padding:7px}
}
@media (max-width:420px){
  .rev{grid-template-columns:76px minmax(0,1fr);padding:16px}
  .sk-c2,.sk-c3{grid-template-columns:repeat(2,minmax(0,1fr))}
}
@media (prefers-reduced-motion:reduce){
  .ad,.ad-pic img,.sk-node,.sk-links path,.coupon{transition:none}
}

/* =====================================================================
   Part 2: Service Design
   ===================================================================== */
.plan{scroll-margin-top:24px}
.plan-tabs{display:flex;border-bottom:1px solid var(--ink)}
.plan-tab{flex:1 1 0;padding:13px 10px 11px;background:none;border:1px solid transparent;border-bottom:0;margin-bottom:-1px;color:var(--ink);font-family:var(--serif);font-size:20px;line-height:1.15;cursor:pointer}
.plan-tab[aria-selected="true"]{background:var(--paper-card);border-color:var(--ink);box-shadow:inset 0 4px 0 var(--violet)}
.plan-tab:focus-visible{outline:2px solid var(--raspberry);outline-offset:-4px}
.journey{background:var(--paper-card);border:1px solid var(--ink);border-top:0;padding:18px 22px 26px}
.journey-h{font-family:var(--type);font-size:12px;letter-spacing:.1em;color:var(--ink-soft);margin-bottom:14px}
/* each plan's text and icons: the other plan's are simply not there */
.journey[data-plan="toolkit"] .p-service,.journey[data-plan="service"] .p-toolkit{display:none}
.anim .journey .p{animation:pc-swap .35s ease}
@keyframes pc-swap{from{opacity:0}}
.route{position:relative;padding-right:26px}
.route-dots{position:absolute;inset:0;width:100%;height:100%;overflow:visible;pointer-events:none}
.route-dots circle{fill:var(--violet)}
.anim .route:not(.in) circle{opacity:0}
.anim .route.in circle{transition:opacity .25s ease;transition-delay:calc(var(--d) * 14ms)}
.stops{position:relative;list-style:none;padding:0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));column-gap:26px;row-gap:34px}
.s4{grid-column:3;grid-row:2}.s5{grid-column:2;grid-row:2}.s6{grid-column:1;grid-row:2}
.s1{grid-row:1}.s2{grid-row:1}.s3{grid-row:1}
.stop{position:relative}
.stop-ic{display:flex;align-items:center;justify-content:flex-start;width:112px;height:84px}
.stop-ic img{display:block;max-width:100%;max-height:100%;width:auto;height:auto}
.stop-no{display:inline-grid;place-items:center;width:24px;height:24px;border-radius:50%;background:var(--violet);color:#fff;font-family:var(--type);font-size:13px;margin-top:10px}
.stop h4{font-family:var(--serif);font-weight:400;font-size:22px;line-height:1.15;margin:6px 0 5px}
.stop p{font-size:14.5px;line-height:1.45}

/* caretakers */
.levels{list-style:none;padding:0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}
.levels li{display:flex;flex-direction:column;align-items:center;gap:10px;padding:18px 10px 16px;background:var(--paper-card);border:1px solid rgba(62,39,35,.28);text-align:center;font-family:var(--serif);font-size:19px;line-height:1.2}
.levels img{display:block;height:64px;width:auto}
.team{list-style:none;padding:0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:0;border-top:3px double var(--ink);border-bottom:1px solid var(--ink)}
.team li{display:flex;align-items:center;gap:12px;padding:12px 14px;font-size:15px;line-height:1.35}
.team li:first-child{padding-left:0}
.team li + li{border-left:1px solid var(--rule)}
.team img{display:block;flex:none;width:76px;height:76px;object-fit:contain}
.pc .by-label{border-top:0;padding-top:0}
.team{margin-top:-4px}

/* service blueprint: a real table, always sharp; scrolls inside its own frame on small screens */
.bp-frame{position:relative;border-top:3px double var(--ink);border-bottom:1px solid var(--ink)}
.bp-frame::after{content:"";position:absolute;top:0;bottom:0;right:0;width:30px;background:linear-gradient(to left,rgba(62,39,35,.28),rgba(62,39,35,0));opacity:0;transition:opacity .25s ease;pointer-events:none}
.bp-frame.more::after{opacity:1}
.bp-scroll{overflow-x:auto;-webkit-overflow-scrolling:touch;padding:10px 0}
.bp-scroll:focus-visible{outline:2px solid var(--raspberry);outline-offset:2px}
.bp-in{position:relative;min-width:760px}
.bp-lines{position:absolute;inset:0;width:100%;height:100%;overflow:visible;pointer-events:none;transition:opacity .25s ease}
.bp-lines path{fill:none;stroke:var(--violet);stroke-width:1.3}
.bp.sel ~ .bp-lines,.bp-in.sel .bp-lines{opacity:.2}
.bp{position:relative;width:100%;table-layout:fixed;border-collapse:separate;border-spacing:5px 4px}
.bp th{width:92px;padding:0 6px 0 0;font-family:var(--type);font-weight:400;font-size:11px;letter-spacing:.05em;line-height:1.25;text-align:left;text-transform:uppercase;vertical-align:middle;position:sticky;left:0;z-index:2;background:var(--paper)}
.bp th small{display:block;font-size:10px;color:var(--ink-soft);margin-top:2px;letter-spacing:.03em;text-transform:none}
.bp td{padding:0;vertical-align:middle;height:48px}
.b{position:relative;display:grid;place-items:center;width:100%;min-height:46px;padding:5px 6px;font:inherit;font-size:12.5px;line-height:1.2;text-align:center;transition:opacity .25s ease,box-shadow .2s ease}
.ev{background:var(--paper-card);border:1px solid var(--violet);color:var(--ink)}
.cj,.fe,.te{background:var(--violet);color:#fff;border:0}
.bs,.sp{background:var(--ink);color:var(--paper)}
.cj{cursor:pointer}
.cj:focus-visible{outline:2px solid var(--raspberry);outline-offset:2px}
.cj[aria-pressed="true"]{box-shadow:0 0 0 2px var(--ink)}
.bp.sel .b:not(.hl){opacity:.22}
.bp td.hl{background:rgba(79,63,217,.12)}
.bl td{height:auto;padding:5px 0;position:relative}
.bl td::before{content:"";position:absolute;left:0;right:0;top:50%;border-top:1.5px dashed var(--ink)}
.bl span{position:relative;z-index:1;display:inline-block;position:sticky;left:0;background:var(--paper);padding-right:8px;font-family:var(--type);font-size:10px;letter-spacing:.03em}

@media (min-width:901px){
  .bp th,.bl span{background:none}
}
@media (max-width:700px){
  .plan-tab{font-size:17px;padding:11px 6px 9px}
  .journey{padding:14px 14px 20px}
  .route{padding-right:0}
  .stops{grid-template-columns:minmax(0,1fr);row-gap:20px}
  .s1,.s2,.s3,.s4,.s5,.s6{grid-column:1;grid-row:auto}
  .stop{display:grid;grid-template-columns:76px minmax(0,1fr);column-gap:12px;align-items:start}
  .stop-ic{grid-row:1 / span 3;width:76px;height:76px;justify-content:center}
  .stop-no{margin-top:0;justify-self:start}
  .levels{gap:8px}
  .levels li{font-size:15px;padding:12px 6px}
  .levels img{height:48px}
  .team{grid-template-columns:minmax(0,1fr)}
  .team li,.team li:first-child{padding:10px 0}
  .team li + li{border-left:0;border-top:1px solid var(--rule)}
  .bp-in{min-width:700px}
  .bp th{width:74px;font-size:10px}
}
@media (prefers-reduced-motion:reduce){
  .journey .p{animation:none}
  .b,.bp-lines,.bp-frame::after{transition:none}
}

/* =====================================================================
   Part 3: toolkit, website, campaign, user testing
   ===================================================================== */
/* ---------- unpack the toolkit: the pieces use the homepage desk's rules ---------- */
.tk-stage{position:relative;height:1130px;border-top:3px double var(--ink);border-bottom:1px solid var(--ink)}
.tk-box{position:absolute;left:50%;top:170px;width:280px;margin-left:-140px;aspect-ratio:640/461;perspective:1500px;z-index:1;filter:drop-shadow(0 14px 14px rgba(62,39,35,.3))}
.tk-box::before{content:"";position:absolute;inset:-4px;background:var(--violet)}
.tk-in{position:relative;display:block;width:100%;height:100%}
.tk-lid{position:absolute;inset:0;transform-origin:50% 0;transform-style:preserve-3d;transform:rotateX(114deg);box-shadow:0 0 0 2px var(--violet)}
.tk-lid img{position:absolute;inset:0;display:block;width:100%;height:100%;backface-visibility:hidden;-webkit-backface-visibility:hidden}
.tk-under{transform:rotateX(180deg)}
.anim .tk-stage:not(.open) .tk-lid{transform:rotateX(0deg)}
.anim .tk-stage.open .tk-lid{transition:transform 1.2s var(--ease) .35s}
.tk{position:absolute;left:var(--x);top:var(--y);width:var(--w);z-index:2;touch-action:none;cursor:grab;user-select:none;-webkit-user-select:none;
  transform:translate(var(--dx,0px),var(--dy,0px)) rotate(var(--r)) scale(var(--s,1));transition:transform .5s var(--ease)}
.tk img{display:block;width:100%;height:auto;-webkit-user-drag:none;pointer-events:none;filter:drop-shadow(0 8px 8px rgba(62,39,35,.28))}
.tk p{font-size:13px;line-height:1.38;margin-top:9px}
.tk p b{display:block;font-family:var(--serif);font-weight:400;font-size:17px;line-height:1.15;margin-bottom:2px}
.tk.dragging{cursor:grabbing;transition:none;--s:1.05}
.tk.dragging img{filter:drop-shadow(0 22px 22px rgba(62,39,35,.3))}
.tk:focus-visible{outline:2px dashed var(--raspberry);outline-offset:6px}
/* closed: every piece waits inside the box */
.anim .tk-stage:not(.open) .tk{opacity:0;transform:translate(var(--fx,0px),var(--fy,0px)) scale(.3)}
.anim .tk-stage.open:not(.settled) .tk{transition:transform 1s var(--ease),opacity .3s ease;transition-delay:calc(.7s + var(--i) * 130ms)}
.tk-tidy{position:absolute;right:0;top:14px;z-index:3;font-family:var(--type);font-size:12.5px;letter-spacing:.06em;background:var(--paper-card);color:var(--ink);border:1px solid var(--ink);padding:8px 12px 6px;cursor:pointer}
.tk-tidy:focus-visible{outline:2px solid var(--raspberry);outline-offset:3px}

/* ---------- website ---------- */
.web-tabs{display:flex;gap:8px;margin:24px 0 12px}
.web-tab{min-height:36px;padding:6px 14px 5px;background:var(--paper-card);border:1px solid var(--violet);color:var(--ink);font:inherit;font-size:14px;cursor:pointer}
.web-tab[aria-selected="true"]{background:var(--violet);color:#fff;box-shadow:0 0 0 1px var(--ink)}
.web-tab:focus-visible{outline:2px solid var(--raspberry);outline-offset:2px}
.web-panel[hidden]{display:none}
.compare{--pos:50%;position:relative;aspect-ratio:1440/1037;overflow:hidden;background:var(--paper-card);border:10px solid var(--paper-card);outline:1px solid rgba(62,39,35,.28);box-shadow:0 8px 18px -12px rgba(62,39,35,.4)}
.compare img{position:absolute;inset:0;width:100%;height:100%;display:block}
.compare-a{clip-path:inset(0 calc(100% - var(--pos)) 0 0)}
.compare-label{position:absolute;bottom:10px;font-family:var(--type);font-size:11px;letter-spacing:.1em;background:var(--paper-card);border:1px solid var(--ink);padding:4px 7px 3px;pointer-events:none}
.compare-label.left{left:10px}.compare-label.right{right:10px}
.compare-handle{position:absolute;top:0;bottom:0;left:var(--pos);width:0;pointer-events:none}
.compare-handle::before{content:"";position:absolute;top:0;bottom:0;left:-1.5px;width:3px;background:var(--violet);box-shadow:0 0 0 1px var(--ink)}
.compare-handle i{position:absolute;top:50%;left:-22px;width:44px;height:44px;margin-top:-22px;border-radius:50%;background:var(--paper-card);border:1.5px solid var(--ink);box-shadow:0 2px 6px rgba(62,39,35,.3)}
.compare-handle i::before{content:"‹ ›";position:absolute;inset:0;display:grid;place-items:center;font-family:var(--serif);font-style:normal;font-size:20px;color:var(--ink)}
.compare-range{position:absolute;inset:0;width:100%;height:100%;margin:0;opacity:0;cursor:ew-resize;touch-action:pan-y}
.compare:has(.compare-range:focus-visible){outline:2px solid var(--raspberry);outline-offset:3px}
/* laptop: the screen shows the top of the page and scrolls through it */
.laptop{margin:44px auto 0;width:min(660px,100%)}
.lap-lid{background:#2B2B2E;border-radius:14px 14px 0 0;padding:14px 14px 18px}
.lap-screen{position:relative;display:block;aspect-ratio:16/10;overflow:hidden;background:var(--paper-card);cursor:pointer}
.lap-screen:focus-visible{outline:2px solid var(--raspberry);outline-offset:3px}
.lap-screen img{display:block;width:100%;height:auto;transform:translateY(0);transition:transform 1.2s var(--ease);will-change:transform}
.lap-screen.go img{transform:translateY(var(--end,0px));transition:transform 14s linear}
@media (hover:hover) and (pointer:fine){.anim .lap-screen:hover img{transform:translateY(var(--end,0px));transition:transform 14s linear}}
.lap-base{height:16px;width:112%;margin-left:-6%;background:linear-gradient(180deg,#C9C9CE,#9D9DA3);border-radius:0 0 14px 14px;box-shadow:0 10px 14px -8px rgba(62,39,35,.45)}
/* reduced motion: no moving picture, the screen simply scrolls by hand */
html:not(.anim) .lap-screen{overflow-y:auto;cursor:auto}
html:not(.anim) .lap-screen img{transition:none;will-change:auto}
.visit{font-family:var(--type);font-size:14px;letter-spacing:.04em;text-align:center;margin-top:30px}
.visit a{color:var(--raspberry)}

/* ---------- campaign ---------- */
.posters{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:30px;max-width:680px;padding-top:12px}

/* ---------- user testing ---------- */
.snaps-6{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:34px 22px;padding-top:12px}
.letters-2{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:22px;align-items:start}
.letter .ask{font-family:var(--type);font-size:12.5px;letter-spacing:.04em;line-height:32px;color:var(--raspberry)}

@media (max-width:900px){
  .tk-stage{height:1150px}
}
@media (max-width:700px){
  /* phones: the items lay out in a simple grid, no dragging */
  .tk-stage{height:auto;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:26px 18px;padding:130px 0 22px;align-items:start}
  .tk-box{position:relative;grid-column:1 / -1;left:auto;top:auto;margin:0 auto;width:min(230px,70%)}
  .tk{position:relative;left:auto;top:auto;width:auto;cursor:auto;touch-action:auto;transform:none;user-select:auto;-webkit-user-select:auto}
  .tk.dragging{--s:1}
  .tk img{max-height:190px;width:auto;max-width:100%}
  .tk-tidy{display:none}
  .anim .tk-stage:not(.open) .tk{transform:translateY(16px) scale(1)}
  .anim .tk-stage.open:not(.settled) .tk{transition-delay:calc(.5s + var(--i) * 90ms)}
  .posters,.letters-2{grid-template-columns:minmax(0,1fr)}
  .posters{max-width:340px;margin:0 auto}
  .snaps-6{grid-template-columns:repeat(2,minmax(0,1fr));gap:26px 14px}
  .compare{border-width:6px}
  .compare-label{font-size:9.5px;bottom:6px}
  .lap-lid{padding:8px 8px 10px;border-radius:10px 10px 0 0}
  .lap-base{height:11px;width:106%;margin-left:-3%}
  .laptop{width:calc(100% - 16px)}
}
@media (prefers-reduced-motion:reduce){
  .tk,.compare *{transition:none}
}
.mk-line{max-width:68ch;font-size:17px;line-height:1.6;margin:0 0 28px}
/* phones: each owner story opens from a tap target at least 44px tall */
.ads.fold .ad-h{min-height:44px;align-items:center;padding:6px 0}